
12,000+ women
Most of them had already given up.
They're not describing how it looks. They're describing what they wore, and what didn't end up in the wash.
The test
Wet, and still nothing.
Water on the skin, a white cloth pressed into it, nothing came off.
That's the hard version of the test. A pool, a heatwave, sweat through a dress on the way to a wedding — that's what ends everything else in this category. If it holds there, the chair in someone's living room was never going to be a problem.
Holds through water and sweat
No transfer once it's set
Eight weeks of wear
Results in numbers.
Based on an eight-week independent customer panel of 214 women.
Why it stays
Built to sit with oil, not against it.
Every other body makeup tells you to strip your skin bare — no lotion, no oil, nothing. There's a reason: oil is what takes theirs off.
Ours is oil-based. Moisturise the way you already do, then apply on top. Nothing to strip, and nothing loose for a shirt to take.
Works over moisturiser
Sets in three minutes
Comes off with soap and water
The range
Six shades. All of them deep.
Most ranges give you twelve for everyone else and three at the bottom, then call it inclusive. This one starts at Espresso and works up.
Why it doesn't go grey. Grey is what happens when a formula built for lighter skin gets stretched down a range. There's no light base under these, every shade was mixed from deep outward, and none of them oxidise orange over the day.
Wrong shade? Send us a photo and we'll swap you to the right one.
How to use it
Four steps, and one of them is waiting.
Three minutes. Not "seconds" — but not the ten the rest of this category asks of you either.
48 studies · 1,356 patients
It was never you.
In 2024, researchers pooled 48 studies on deep skin tones. They measured one thing: how often dark marks actually cleared.
You bought a dozen things and none of them worked. That was the category, not you.
The marks are staying. The question was who'd build something that covers them properly.
J Cutan Med Surg, 2024. Complete-resolution rates in skin of colour.
Why women switch.
Six things decide whether it works on your skin. Here they are.
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Others |
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| 100% Transfer-Resistant Guarantee | ||
| Lasts Up To 72 Hours | ||
| Made Specifically For Black Skin | ||
| Instant Flawless Coverage | ||
| Color Match Guarantee |
Questions
The ones people actually ask.
How do I take it off?
How do I take it off?
Soap, warm water and a washcloth. No dedicated remover. It comes off when you decide it does, and not before.
Will it come off on my clothes or my sheets?
Will it come off on my clothes or my sheets?
Give it the ten minutes and it doesn't transfer. The video on this page is the hardest version of that test: water on the skin, then a white cloth pressed into it.What it won't survive is being rushed. If you get dressed at minute four, it will come off on you. That's true of everything in this category and we'd rather tell you now than have you find out on a chair.
Do I really have to leave my moisturiser on?
Do I really have to leave my moisturiser on?
You don't have to, but it works better if you do. The formula is oil-based, so lotion underneath isn't the problem it is with everything else on the shelf.
How do I pick my shade, and what if I get it wrong?
How do I pick my shade, and what if I get it wrong?
Use the shade finder, or match against the swatches on this page in daylight. If it's wrong, message us and we send the right shade free. You keep the first one.
How long does one application last?
How long does one application last?
Through a full day and a full night. Most people reapply after they shower.
Will it look grey or turn orange on me?
Will it look grey or turn orange on me?
Grey happens when a formula built for lighter skin is stretched down a range. Orange happens when it oxidises over a few hours. This range was built from Espresso up, so there's no light formula underneath the deep shades.
Does it work over scars, stretch marks, tattoos and vitiligo?
Does it work over scars, stretch marks, tattoos and vitiligo?
Yes — it's coverage, so it works the same way on all of them. It doesn't change any of them and it isn't meant to. You put it on when you want it and take it off when you don't.
What if it doesn't work for me?
What if it doesn't work for me?
Sixty days. Use the whole tube. If it doesn't hold on your skin, you get your money back.
One last thing
The shorts have been in your closet for two summers.
Nobody's asking you to feel differently about your body. What you're tired of is the twenty seconds in front of the closet, the cardigan in a warm room, the seat you check without letting anyone see you check it.
Three minutes, once. Then you go and think about something else all day.